Pure London – Unmissable for our Fashion Clients
Event update — reviewed October 2026. The article below relates to Pure London’s earlier London editions. Pure is now part of Spring Fair at the NEC Birmingham. Check the organiser’s website for current details. For fashion events in London, explore our exhibition hosts, brand ambassadors and sales staff, or send us your venue and dates for a tailored quotation.
Historical article — Pure London 2019
Fashion is a fast-paced industry. And it is thriving, one of the few industries to do so in the face of austerity and recession in recent years.
But the face of fashion has changed too. No longer is it about fast, disposable fashion.
Clients and buyers want something more – they want to see responsibility for the environment, sustainably sourced materials and fabrics, as well as moves to eradicate cheap or forced labour in the garment-making industry whilst still delivering high-quality goods at fantastic prices.
There are many fashion show events held every year in the UK. But what makes Pure London different from ‘all the others’?
What can you expect at Pure London?
It is a fashion based event that looks at both women’s and men’s fashion. And within these two categories, there are many curated sectors from athletic wear to high-end fashion pieces, footwear and accessories.
There is also an emphasis on responsible fashion too and for many clients and customers, this is now an integral and important part of the fashion process.
Who attends Pure London?
The original article looked ahead to the February 2019 edition, with new lines and fashion collections expected at the show.
The original preview expected fashion buyers to attend alongside retailers and designers, creating opportunities for fashion exhibitors.
The whole buying process under one roof
For exhibitors at the Pure London 2019 show, the aim was to meet buyers and generate orders during the two-day event.
For designers and accessory suppliers, the historical event offered an opportunity to meet buyers and promote their collections.
Stand availability and booking instructions in this historical article related to the 2019 edition. Check the organiser’s website for current event information.
How to make the most of Pure London
We work with many high-end fashion retailers and designers. And we understand just how important these events are in the calendar of the fashion industry.
We also understand your desire to make the most of your time at the show too. And so with this in mind, you can turn to us for;
* Models – show your products off in their best light with experienced and professional male and female models
* Promotional staff – place your products in front of buyers with confident promotional staff offering an intelligent and responsive marketing service
* Hostesses and hosts – along with our hospitality staff, host VIP events for buyers so that they get to see your products in a new light
* Sales and leads – buyers may place orders on the day or they may choose to make their purchases or confirms orders at later dates. Our sales and leads staff can gather the important contact details you need to make even more of your time at this amazing show
Get more from Pure London
For staffing at a forthcoming fashion event in London, send us the current event name, venue, dates and duties so we can discuss your requirements.
Simply use the contact form or call our expert team on 0844 800 0071 for more information and a no-obligation quote.