Planning an Exhibition in London: A Practical Guide for Exhibitors Your company has decided to…

Elevate Your Presence at ICE Gaming in London with Professional Hostesses and Models
Elevate Your Presence at ICE Gaming in London with Professional Hostesses and Models
Event update — reviewed October 2026. This page contains historical information about ICE when it took place at ExCeL London. ICE now takes place in Barcelona; check the official organiser’s website for current event details. For staffing at exhibitions in London, see our ExCeL exhibition staff, registration staff and hospitality services. Please contact us separately to discuss any requirement outside our usual coverage.
Historical article — ICE London, August 2023
This article was originally published in August 2023, when the International Casino Exhibition (ICE) Gaming event took place in London. It explores the role of professional hostesses and models in booth presentation, visitor engagement and the attendee experience at those London editions. The practical staffing considerations below remain relevant to exhibition briefs, but the London event references are historical.
Captivating First Impressions
Hostesses and models add a touch of glamour and professionalism to your booth, immediately capturing the attention of passersby. Their well-groomed appearance, confidence, and welcoming demeanor create a positive first impression, drawing attendees to your stand and setting the stage for meaningful interactions.
Engaging and Informative Interactions
Trained hostesses and models possess excellent communication skills, enabling them to engage with visitors in a friendly and approachable manner. They can provide information about your products, services, and promotions, answer questions, and create a welcoming atmosphere that encourages attendees to spend more time at your booth.
Enhancing Brand Awareness
By incorporating hostesses and models into your ICE Gaming presence, you can effectively showcase your brand and its values. These professionals can embody your brand’s image, wearing branded attire and representing your company with authenticity. Their presence reinforces your brand identity and helps create a cohesive and memorable experience for visitors.
Driving Foot Traffic and Lead Generation
Hostesses and models are skilled at attracting attention and directing traffic to your booth. With their charisma and friendly nature, they can encourage visitors to stop by, explore your offerings, and engage in conversations. This increased footfall can lead to a higher number of qualified leads, allowing you to maximize your ROI from the event.
Creating Memorable Experiences
The presence of hostesses and models adds an element of excitement and entertainment to your booth. From greeting attendees with a warm smile to assisting with interactive activities or product demonstrations, they help create memorable experiences that leave a lasting impression. These positive experiences can translate into increased brand loyalty and potential future collaborations.
Multilingual Abilities
ICE Gaming attracts participants from around the world, making language skills an invaluable asset. Many hostesses and models have multilingual abilities, enabling them to interact with attendees from different countries and cultures. This language proficiency facilitates smoother communication and fosters a welcoming environment for international visitors.
Flexibility and Adaptability
Hostess and model agencies understand the dynamic nature of exhibitions like ICE Gaming. They can provide staff who are adaptable, quick learners, and able to handle various tasks efficiently. Whether it’s managing registrations, assisting with product demonstrations, or engaging in lead generation activities, these professionals can seamlessly integrate into your team.
For a forthcoming exhibition in London, tell us the current event name, venue, dates and duties so we can discuss suitable hostesses, models or other event staff. For ICE in Barcelona or another requirement outside our usual coverage, contact us separately to discuss the brief and available options.