Marketing Tips for Autumn

Days might be growing shorter and cooler, but autumn can be extremely beautiful. It has its own special charm, especially with the brilliant autumnal colour schemes of gold, orange and red. Then there is the fun of Halloween, an increasingly popular activity with pumpkins, ghosts and witches everywhere.

It makes a fantastic promotional opportunity. This is a time when people are in the mood for a little fun and cheer, when warm colours can make life just that bit more comfortable on chilly nights. It can be a great time to grow a business, promote relevant products or quite simply take a new look at your business after the heat of the summer.

We take a look at some of the many ways in which you can take advantage of autumn

Say goodbye to summer

Check out your stock rooms and make space by offering deep discounts on any old, summer stock. Offer deals that are really irresistible! People are always on the look out for bargains, and your unwanted summer products may just what they are seeking. It means extra sales, and releases stockroom space for winter products.

Refresh websites with an autumnal theme

Consumers are likely to be looking out for warm clothing, thicker duvets, or looking for ways to reduce energy consumption. Take a look at your website and see if you have any seasonal products, colours or services that would match those demands. Add some extra copy referring to autumn, keeping warm or saving energy. It will help get your company noticed.

Create something special

Think about creating something special. Back in 2003, Starbucks launched a special Pumpkin Spice Latte. It quickly became a seasonal best seller. Other companies quickly adopted similar ideas. Autumnal drinks, hot chocolates, cakes and food increasingly feature iconic pumpkins or spice mixes.

Use social media

Once you have identified suitable autumnal promotions, make sure they re promoted on all your social media. Think about some competitions or giveaways as these can generate a lot of interest and opportunities for data capture.

Hold an autumn themed photo contest

Get your customer to share images of how they are celebrating autumn. Offer a small prize or price discount to winners and competitors. You can promote the winners on your social media – and who knows, the photos can throw up ideas which you can then use yourselves in quick promotional activity.

Attract attention

Autumnal promotions offer a fantastic way to use iconic character mascots. How about walking pumpkins, ghosts or witches complete with long brooms accompanying sampling sessions or taking part in special seasonal videos?

Share seasonal content

Make your brand stand out with some seasonal activity. Hire some extras to create atmosphere in a seasonal video, offer Halloween decorating ideas, or recipes for sweet autumn treats. Try a flash mob of dancing ghosts or singing pumpkins – such scenes can easily go viral due to the entertainment factor.

Create lots of themed blog posts

Refresh company blogs with lots of autumnal ideas and images. Try themes like Seasonal recipes, seasonal décor, Halloween costumes, Autumn discounts, Kids autumn activities. Case studies of autumn themed marketing campaigns can prove interesting.

Bright, breezy and full of potential – take advantage of autumn and see the difference it can make to your business.

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