5 ideas to get customers to your trade stand

Just simply being at a trade show is not enough. You have to work to get those potential customers to actually visit and spend time at your stand. After all, there may be several hundred competing stands all vying for attention.

So, how can you stand out?

1, Book your location carefully.
Study the exhibition floor plan before booking your stand. If you want to attract as many people as possible, you need to make sure you have the best possible position. Stands close to entry and exit points are always good, as well as those close to refreshment areas and the networking lounge.

2. Promote your participation early
Exhibition organisers want the show to be a success. They will start promoting it as early as possible, and will highlight exhibitors who have already booked spaces.

Make sure you promote your participation on your social networks – make both existing and future potential customers aware that you will be at the show.

3. Maximise your involvement

Exhibitions and shows of any kind are great for meeting people, connecting with new people and attracting attention. Make sure you are making the right connections with people who have buying authority or are really interested in your brand.

Hiring special promotional staff will ensure this becomes reality. Our events and promotional staff are skilled at identifying the best customer prospects and know how to talk to them, arouse interest and achieve sales. They will ensure that by the end of the show, you have gained a really good lead generation list for future use.

4. Be creative

Every exhibitor wants to stand out. Everyone will be exploring ways of standing out from the crowd. Think about your stand design and what will make you instantly visible. Be creative – think about character mascots, outstanding banners and promotional activities. The list of potential ideas is enormous from digital graffiti walls to providing instant access to online product catalogues.

5. Freebies

Whatever the exhibition or show, visitors are always keen to take away some freebies, ranging from bags to samples. Giveaways are guaranteed to attract attention but how can you make sure that the samples are going to the right people? Using specialised promotional staff will make sure that those samples go to prospective leads and truly interested customers who will really appreciate them.

Want some creative professional promotional staff to make your stand a success? Talk to us – we are the experts and can provide exactly what you need.

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